Brook brokered a partnership between Mike WiLL Made-It and the NBA on ESPN in which the superproducer created original music for a promotional campaign that premiered on the jumbotron ahead of a Los Angeles Lakers game, with Mike WiLL, Latto, Swae Lee and Different Breed helping to debut the song and sitting courtside. She’s also worked with Travis Scott to amplify his Cactus Jack HBCU Classic baseball game for the past three years. “I’ve spent over two decades building platforms where athletes move like artists and artists move like athletes,” says Brook, who also works with the likes of Damian Lillard and Russell Westbrook, “aligning them with brands and institutions that sit at the intersection of culture, creativity and community.”