FYI is a 360-degree brand strategy agency that immerses its clients in all aspects of entertainment, fashion, music, sports and culture. Founded in 2001, FYI crafts a multi-faceted and individually tailored experience for each of its clients, creating boundary-pushing content and innovative storytelling through the fields of public relations, brand positioning, digital and social media development and the building of strategic partnerships to position our talent as undeniable leaders in pop culture. We sit at the intersection of pop culture and ensure our clients brands are woven into these cross-genre platforms.

Based in both New York and Los Angeles, FYI creates a strategic road map for each client that allows them to resonate in all aspects of the overall pop culture conversation. Built upon a holistic business model, we pride ourselves on possessing the vast resources of a large agency, but the ability to provide detailed attention to our clients, and encompass a wide range of divisions including consumer goods, fashion and technology brands, entertainment and sports and social responsibility. Through FYI’s four-step solution process of ideating, strategizing, aligning, and executing, we are able to effectively craft successful and innovative campaigns and activation programs that tell the story of not only where our clients have been, but where they are headed.




We sit at the intersection of all genres of pop culture, arts, fashion, tech, music, entertainment, sports & social impact. We are cultural creators.



Tammy Brook founded FYI Brand Communications in 2001 to serve as a full-service boutique firm specializing in lifestyle and talent PR. Through her work strategic brokering of brand extension platforms for her clients,she discovered she had a natural knack for branding and marketing, with a focus on the intersection of pop culture genres which was further aided by her 15 years of experience in the industry. In 2010, after years of launching and managing successful public relations and brand positioning programs, and launching the careers for top recording artists and brands including Danity Kane, Chris Brown, Sean Kingston, Tyrese Gibson, Jason Derulo, Jesse McCartney, Swatch Watches, MTV Cribs, Levis, Nickelodeon, Skechers, Brook and her company went through a renaissance. FYI Brand Communications went through a transformation to better reflect the 360 degree branding and innovation capabilities that were now a focal point of all FYI client strategies. Since then Tammy has continued to service global brands and pop culture entertainers and expanded into the sports industry with the launch of FYI Sports representing super-star professional athletes like Mike Tyson, UFC Champion Jon Jones, NBA Stars Chris Bosh, Scottie Pippen and Russell Westbrook, NFL Star Odell Beckham Jr. as well as acted as aiding Producer to her resume on the feature-length documentary “Little Ballers,” which was recently premiered on Nickelodeon.

Tammy Brook has made waves in the sea of communications as a leader, tastemaker, publicist, philanthropist and strategist, as well as a business owner and CEO. Tammy is proof that anything can be achieved if you are passionate enough and are willing to put in the effort. Her insight has successfully made superstars and house-hold icons out of celebrity talent, and have turned consumer products into glamorous Hollywood must-haves. With expertise in both fields, Tammy and her agency have created over 50 celebrity & brand collaboration launch campaigns within the past four years, including history-making deals like Russell Westbrook’s designer collection with Barneys New York, MTV Cribs home collection, Nickelodeon X Pharrell, Swatch X Jeremy Scott Capsule Collections, , Dj Khaled X Bang & Olufson Collaboration and the launch of Lacoste’s first-ever pro-athlete marketing campaign. Clients include recording artists, Jhené Aiko, Pusha T, Tyga, Shad Moss, DJ Khaled, Sevyn Streeter, Future, Russell Westbrook, Bang & Olufson and LA Gear.

All of her success can be attributed to no one other than herself. Tammy started developing meaningful relationships with key media, influencers, talent, and CEOs before she was even out of college. With a motto of “no is not an option,” Tammy has mastered the art of the big picture to create holistic plans for all of her clients, combined with remaining dedicated to integrating innovation into all campaign and initiatives that deliver results every time.