NBA All-Star MVP and Fashion icon, Russell Westbrook worked together with Barneys' NY to launch a multi year pop-up shop, Westbrook XO Barneys'. FYI helped create this partnership by fostering a groundbreaking alliance between NBA All-Star MVP & Fashion Icon, Russell Westbrook and Barneys New York. Originally launched in Paris, the collection debut was quickly followed by a Barneys New York City book signing. FYI also created a series of collaborations over a multi year period including Public School, Eau De Parfum through Byredo and and was behind Brand Jordan’s first time at Barneys.