FYI was able to establish Chris Bosh as a household name - both in the NBA and in pop culture. FYI crafted compelling content across various national television appearances, along with aligning Bosh alongside A-list celebrities. FYI partnered Bosh with several philanthropic endeavors, including Anthony Shriver’s Best Buddies organization and Arnold Schwarzenegger’s After-School All-Stars ‘Hoop Heroes. FYI crafted a customized and detailed press plan to capitalize on all angles of Bosh’s career. Bosh was able to partner with and host the annual gala for Pat Riley’s Home Strong Foundation, as well as star in a multi-ad ‘Got Milk’ campaign.