”Combining sub-culture with mainstream culture is what FYI is all about – it’s in our DNA, it’s who we are.”
Tammy Brook, President
Tammy Brook founded FYI Brand Communications in 2001 to serve as a full-service boutique firm specializing in lifestyle and talent PR. Through her work strategic brokering of brand extension platforms for her clients,she discovered she had a natural knack for branding and marketing, with a focus on the intersection of pop culture genres which was further aided by her 15 years of experience in the industry. In 2010, after years of launching and managing successful public relations and brand positioning programs, and launching the careers for top recording artists and brands including Danity Kane, Chris Brown, Sean Kingston, Tyrese Gibson, Jason Derulo, Jesse McCartney, Swatch Watches, MTV Cribs, Levis, Nickelodeon, Skechers, Brook and her company went through a renaissance. FYI Brand Communications went through a transformation to better reflect the 360 degree branding and innovation capabilities that were now a focal point of all FYI client strategies. Since then Tammy has continued to service global brands and pop culture entertainers and expanded into the sports industry with the launch of FYI Sports representing super-star professional athletes like Mike Tyson, UFC Champion Jon Jones, NBA Stars Chris Bosh, Scottie Pippen and Russell Westbrook, NFL Star Odell Beckham Jr. as well as acted as aiding Producer to her resume on the feature-length documentary “Little Ballers,” which was recently premiered on Nickelodeon.
Tammy Brook has made waves in the sea of communications as a leader, tastemaker, publicist, philanthropist and strategist, as well as a business owner and CEO. Tammy is proof that anything can be achieved if you are passionate enough and are willing to put in the effort. Her insight has successfully made superstars and house-hold icons out of celebrity talent, and have turned consumer products into glamorous Hollywood must-haves. With expertise in both fields, Tammy and her agency have created over 50 celebrity & brand collaboration launch campaigns within the past four years, including history-making deals like Russell Westbrook’s designer collection with Barneys New York, MTV Cribs home collection, Nickelodeon X Pharrell, Swatch X Jeremy Scott Capsule Collections, , Dj Khaled X Bang & Olufson Collaboration and the launch of Lacoste’s first-ever pro-athlete marketing campaign. Clients include recording artists, Jhené Aiko, Pusha T, Tyga, Shad Moss, DJ Khaled, Sevyn Streeter, Future, Russell Westbrook, Bang & Olufson and LA Gear.
All of her success can be attributed to no one other than herself. Tammy started developing meaningful relationships with key media, influencers, talent, and CEOs before she was even out of college. With a motto of “no is not an option,” Tammy has mastered the art of the big picture to create holistic plans for all of her clients, combined with remaining dedicated to integrating innovation into all campaign and initiatives that deliver results every time.